Marketing of Educational Institutes, Programmes and Services
This 5-day programme was conducted for
Technical Teachers' Training Institute, Western Region,
Bhopal in Goa from 24 February to 28 February
2003 and in Ahmedabad from 23 June to 27 June 2003.
At both places, Principals and Heads of Departments of Polytechnics
of the concerned state participated in the programme.
The following links will download the course material provided
to participants at Ahmedabad.
Programme Schedule
Core Concepts of Marketing
Marketing Management
Product and Brand Decisions
Pricing and Costing
Marketing Information and Research
Marketing Communications
Each of the above files is in pdf format and is
less than 50KB.
The above course material is property of Hindustan
Studies and Services Ltd (HSSL). It may be used for personal study.
However, prior permission must be taken from HSSL for any commercial
use.
